I have always thought this. Not just that Republicans – or conservatives – have better ideas than liberals or Democrats. Which is true. But that Republicans are smarter than Democrats. A kind of reverse Professor-Gruber. This faith was shaken after Obama’s election and then his astonishing re-election defeat of Romney.
The Romney campaign’s analytics operation was soundly whipped by the Obama-Silicon Valley coalition or conspiracy. Romney relied on conventional consultants with some digital analytics thrown, Project Orca, which failed. Never really even beta tested, it crashed much of the time election day, which harmed turnout.
How the Trump campaign used analytics is described in Megyn Kelly’s interview with Brad Parscale here. The basic insight is that data-driven analytics should not just operate in one or a few spheres, such as turnout or media messaging. As the interview showed, the Trump campaign made just about every campaign decision based on data. And who decided on this approach? Donald Trump and his son-in-law, Jared Kushner. Genius. q.e.d.
Troglo (L. H. Kevil)